And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth.
Who Should Learn SEO?
It’s not about the actual words or information on the pages but more about setting up the website so search engines can navigate and make sense of that content. Becoming proficient in SEO requires understanding the inner workings of search engines. SEO can amplify other marketing strategies and help you create a holistic digital marketing approach. On-page SEO refers to optimizations that take place directly on your website to improve your SEO. With on-page SEO, you focus on ensuring that your website is easy to use and provides value to users by answering their questions and giving them solutions to their queries.
Optimized content
Start by searching for words or phrases that relate to your service. As you do so, note Google’s suggestions, which show common search terms and queries related to your topic. The starting point in SEO is to understand what your target customers are searching for. Getting your site indexed by Google is basic SEO; it helps Google crawl your site and identify key pages.
- They find websites by “crawling” from URL to URL, and as they move through pages, the bots scrutinize the main text and supplementary parts of the page.
- Once you know who your competitors are, use the same tools used to find your own links and find out who is linking to your competitors.
- When it comes to off-page SEO, this is just backlinks and mentions on other platforms.
- And Google will use the content of that page to come up with keyword ideas.
- SEO refers to a range of processes you can use to increase a website’s search engine rankings, drive more traffic to the site, and improve its visibility.
Choose a High-Value Keyword
The indexing stage is like a librarian reviewing, organizing, and shelving various books in the library. Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers. If you end up looking for expert help, it’s important to know that many agencies and consultants “provide SEO services,” but can vary widely in quality.
This example excludes all search engines from indexing the page and from following any on-page links. If you want to exclude multiple crawlers, like googlebot and bing for example, it’s okay to use multiple robot exclusion tags. Non-text media forms (images, video, GIFs, etc.) should not be used to display text that you wish to be indexed. While search engines are getting better at recognizing images, there’s no guarantee they will be able to read and understand it just yet. It’s always best to add text within the markup of your webpage.
If you want to win big with content marketing, then hire the best people and find someone that is an expert in your industry. A study by Aberdeen found that marketing thought leaders experienced a 7.8x higher yearly growth in site traffic versus content marketing followers. Another reason is that moderating and replying to comments can take a ton of time, especially as your blog gains a significant following. Taking time to reply to comments takes away time you could be spending creating more content or doing other things to grow the business. To win at content marketing, you have to be able to make your own judgments about what works and what doesn’t. What works for your business won’t work for someone else, and vice versa.
Find ways to insert relevant and high-performing keywords into your content, and optimize your tags before you publish. SEO professionals and digital marketing agencies will also pay to use other sophisticated keyword explorer tools like Moz or Ahrefs. Another good trick is to check out what content your main competitors have posted. No two businesses are the same but you may get some inspiration from a popular piece of content they have featured on their site. Then start to expand your audit of any content a visitor can download or content that is shared across social media. You need to get more specific with the keyword to match the user’s intent.
Plus, Google has increasingly been making the SERP more visual. To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business.
Once you identify your BHS Links seed keywords, use them to find related keywords using a keyword research tool. When your content is useful and informative, it builds trust and positions your brand as an authority. This trust makes visitors more likely to remember you and eventually purchase from you down the road. In just 12 months, the team increased organic traffic from just a few hundred visits per month to over 10K—all while driving new customer signups profitably. So, if you’re looking for inspiration for an affiliate website, this is one to check out. Looking at their top keyword, we can see that they rank on the first page for many popular software products (with the addition of promo or coupon keywords attached to the brand name).
