For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages.
On-page SEO Tools
- But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page.
- If you focus on the right metrics, you may see how readers respond to your content.
- If you want your page to display prominently in the SERPs, use schema markup.
- Add new insights, refresh outdated information, and optimize for current search trends.
- SEO is not about finding one keyword and stuffing it everywhere possible.
While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content. Your content needs the right balance of primary keywords, related terms, and supporting topics. Every page should have one H1 tag that clearly describes the content.
By regularly assessing and improving your Core Web Vitals, you ensure not only better SEO performance but also a more seamless user experience. Keeping your content fresh enhances its relevance and increases your chances of maintaining strong rankings over time. Its goal is to improve a website’s credibility, authority, and reputation.
Offer Personalised Product Suggestions
The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings. In this next section of the checklist, I will show you how to ensure your site loads like lightning. You’ll also see a benefit to your users because it’s easy to remember.
These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings. Ecommerce schema markup is when you use a piece of webpage code to tell Google how you’ve structured your website’s content. This helps Google better organize your content so it’s ready for search engine results. Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur outside of your website, signaling to search engines (and humans) that your brand is credible and relevant.
Keyword research is the process of discovering what keywords and phrases your target audience uses to search for the topic you want to show up for in organic search results. The goal of keyword research is to find keywords that can drive traffic to your website. On-page SEO is more than a checklist of factors that you need to optimize and maintain. It’s the gateway to getting your content in front of users, growing your brand, and maintaining a loyal customer base.
Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.
Meta descriptions hold valuable real estate in search SEO Anomaly results and can help drive clicks and traffic. If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order. Fresh content is essential for staying relevant in search results. Search engines favor updated pages, especially for topics that change frequently. Finally, minify HTML, CSS, and JavaScript to reduce file sizes.
Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.