Inputs and outputs can be observed, but there is no access to the process itself due to its confidential nature. In B2C SEO, the buying cycle is typically shorter (though it still varies by industry), products and services are (mostly) cheaper, and consumers are the audience. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers. Accelerated Mobile Pages (AMP) is an open-source HTML framework that allows a desktop-first page to be delivered faster on mobile. It was used as a criterion to gain visibility in the news Top Stories carousel. Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations.

seo meaning

Google Website Rank Checker

They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving. Internal links help readers find additional useful information on your site, and outbound links to respected sources add context and build trust.

Good alt text is brief and avoids details that are irrelevant to the context an image provides. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. For example, it’ll make sense for many people to start with their homepage. Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you.

Track Your Performance

  • A list of websites, usually separated by related categories and maintained by human editors.
  • Some writers used to pack their text with key terms, placing them in headings, paragraphs and footers just to rank higher.
  • This ensures search engines understand your pages while making them more engaging for visitors.
  • They use these engines to answer questions, find products and services, and more.
  • “White hat” methods are generally recommended because they enhance a search engine’s accuracy and therefore its users’ experiences.

It involves identifying and analyzing the search terms that people use on search engines to find information related to your business or industry. This process helps in driving more organic traffic to your site and improving your BHS Links visibility on search engine results pages. Ranking is the process of determining the order in which web pages are displayed in search engine results pages (SERPs).

seo meaning

seo meaning

As well as this, it’ll be important to produce more video content as discovery platforms integrate these more into their SERPs. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results. For example, for search engines like Yahoo and Bing, on-page keyword factors are of primary importance, while for Google, links and hyperlinks are more important.

seo meaning