It has a solid search volume and the difficulty is not too high. Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords. Images and graphics can make it easier for readers to understand your content.

c) Number of other links

what is seo

Think seamlessly weaving in those keywords, fine-tuning meta tags, and structuring your content to charm both users and search engines. This type of SEO focuses on both the page’s content and HTML source code, including title tags, header tags, and meta description, so that it appeals to web users and search engine crawlers. If your website runs on WordPress, you can use one of the top SEO plugins to assist you in these areas.

SEO – What is SEO?

  • For example, some time ago I relaunched this list of SEO techniques.
  • In this article, you will learn about how Google ranks websites, the different types of SEO, and various SEO techniques you can use to improve your ranking.
  • To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance.
  • That way, I get my content in front of people that are actually going to buy.

Integrate local insights with a robust website content strategy to drive better engagement and conversions. The site has fairly stable SEO traffic, and is sitting around 20-30K monthly visitors just from SEO. But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products. What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2.

what is seo

SEO differs from paid search engine advertising because you optimize your website so that it shows up organically when a user is searching for something. Focusing on user experience and using non-manipulative tactics will likely help your website appear in top results since indexing and crawling constantly evolve. As a result, it is more important than ever to use SEO strategies wisely to make your website visible to your intended audience. Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan.

Search Engine PPC

what is seo

While paid advertising, social media, and other paid channels can get traffic to your site instantly if you stop paying the traffic also stops. Research shows that websites on the first page of Google receive the majority of clicks. The number of people clicking a website (CTR) in Google steadily decreased the further down the page they rank. Contrary to popular belief, Top Stories don’t only show up when you search for trending keywords. Studying the competition’s backlinks accelerates your SEO results because you can reach out to websites that have a track record of linking to other websites in your industry.

Improving your site’s organic search traffic can reduce the costs of acquiring customers by 87 percent, according to a report BHS Links by Terakeet, a marketing technology platform 3. According to Statista, a market and consumer data provider, social media ad spending is on a steady incline, with total ad spending expected to reach over US$243 billion globally by 2027 1. According to Statista, search advertising spending in India is poised to reach US$1.65bn in 2023 2. This article defines SEO marketing, explains why it’s important, and offers five steps you can take now to improve your site’s SEO and start seeing results. If you see any issues listed, I recommend getting those fixed ASAP. Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings.

This emphasizes to Google that your page is focused on that keyword and topic. Although not as important as your title tag, you do want to use your keyword once in your page’s URL. Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same.