With well-planned semantic content that includes defined sections and brief descriptions, you have a much better chance of achieving a top spot in these much-coveted SERPs. Search engines determine topical authority by considering whether a site addresses an entire topic comprehensively or only targets particular keywords. A semantic SEO plan develops more in-depth content, links similar topics, and reinforces the links in knowledge graphs. This makes a site more authoritative and displays indicators of Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

seo meaning

On-page & technical SEO

seo meaning

The meta description character limit on mobile in SEO typically lands between 120 and 130 characters. Mobile displays are tighter, and users scroll faster, so it’s important to craft a clear, SEO Anomaly compelling message that fits neatly within that shorter space. Keep your meta description tag fresh by tracking current trends and updating outdated page content. A well written meta description sparks curiosity without revealing everything. It’s about tempting users to visit the page content to learn more. Your meta description tag should end with a soft Call to Action (CTA).

seo meaning

Structured data & schema: communicating local relevance

seo meaning

I will try to answer these questions in this post without using technical terms or advanced SEO practices and theories. We also found that, even though they didn’t generate lots of social media shares, “Why posts” and “What posts” tended to get linked-to fairly often. Just like that you have a nice list of places that you can go to get backlinks to your website. In my experience, a friendly reminder is usually enough to get most people to log into WordPress and add your link.

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seo meaning

Last but not least, you should use the focus keyword in the anchor text of your internal links. Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and AI technologies Google uses to rank websites. If you’re serious about SEO, you shouldn’t neglect the useful data and insights provided by various SEO tools. They give you a great competitive advantage and save a lot of your time. Off-page SEO is also closely connected to other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building the trust and authority of your website. The goal is to provide both perfect content and UX while showing search engines what the page is about.

  • However, search engines have adapted to this technique and now penalize pages that use keyword stuffing.
  • This file likely already exists for your site at yoursite.com/robots.txt.
  • Search engines like Google prioritize faster websites in their results.
  • Building up backlinks—that is, getting your website linked to from a trusted, high-traffic site—bolsters your site’s standing in the eyes of consumers and search engine ranking algorithms.
  • Some key elements of on-page SEO include creating high-quality, relevant, linkable content, effective use of keywords, optimizing title tags, URLs, meta descriptions, image alt text, and more.

When actively building links, it’s important to avoid black hat activities, and rather focus on more organic link building. A few years back, SEO focused on tactics like excessive keyword use and link farming. As search engines grew smarter, strategies shifted towards creating quality content and building organic links, prioritising relevance and value for users.

seo meaning

One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users.